Senior staff and experts from across the organisation use this blog to talk about what's happening to the Royal Society of Chemistry's web presence. We recognise that there are changes that could make our online offering more discoverable, easier to use and quicker to navigate. While carrying out this work we hope to explain the rationale behind the enhancements to get your feedback and valued input. Thank you for your help with this work.
How does Google search work?
Further to my last post on how to create quality content, Google recently released a video about how Google search works and we thought that it might help readers of this blog and in particular this post to understand the points about keywords, links in and authority.
Matt Cutts works for the Google search quality team and reguarly posts videos explaining complicated search concepts. In this video he explains how Google indexes all of the content on the web, what keywords users of Google use and how Google looks at repetition and proximity of those keywords to return relevant results.
He also talks about ranking factors such as keywords used in links to content and the reputation of sites influencing where content ranks. Enjoy the video and as usual, please feel free to comment below.
Thanks,
James Stevens (RSC Web Manager)
Posted by James Stevens on Apr 24, 2012 8:51 AM Europe/London
