one-to-one marketing

one-to-one marketing

Posted by Kerry Mac on Mar 28, 2021 1:46 pm

One-to-one marketing is a customer relationship management strategy. It’s centered around personalized interactions with customers. Personalization creates greater customer loyalty. And a better return on marketing efforts. The concept of one-to-one marketing first gained attention in 1994. When Peppers & Roger’s book “The One to One Future” was released.

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